History about the recipe
Nutella French Toast traces its roots back to the classic dish pain perdu — “lost bread” — which was already being made in medieval Europe.
At the time, people used leftover bread, soaked it in a mixture of eggs and milk, and fried it in butter to create something soft, golden, and comforting — a way to transform simple ingredients into something indulgent.
(Source: Larousse Gastronomique – “Pain perdu”, https://www.larousse.fr/encyclopedie/divers/pain_perdu/186505)
When Nutella was introduced in Italy in the 1960s by Pietro Ferrero, the world discovered a new kind of sweet breakfast favorite.
The creamy combination of cocoa and hazelnuts quickly became a symbol of modern Italian mornings and a beloved part of Ferrero’s culinary legacy.
(Source: Ferrero Company History – https://www.ferrero.com/company/history)
Bringing together French toast and Nutella is therefore more than just a culinary choice — it’s a story of cultural blending and reinvention.
The once “lost bread” is reborn as a modern indulgence that unites French tradition with Italian passion and contemporary brunch culture.
(Source: BBC Food – “French Toast Recipes”, https://www.bbc.co.uk/food/recipes/frenchtoast_71232)
Today, Nutella French Toast is enjoyed around the world — from stylish brunch cafés in Paris and Stockholm to American diners and British tearooms.
It has become a symbol of both nostalgia and pleasure: a celebration of simplicity, warmth, and the little moments of sweetness that brighten everyday life.
(Source: The Guardian – “The Rise of Brunch Culture”, https://www.theguardian.com/food/2022/mar/13/the-rise-of-brunch-culture)